client profile: mrobin cake design

images above by precious bugarin

images above by precious bugarin

at the core of precious' designs are her clients. they are the reason why the passion and craft in her work radiates. we want to introduce you to these wonderful people and businesses that also share the same amount of love for their craft as precious' love for hers.

the first client we want you to get to know is marcella robin of mrobin cake design. marcella is a one-of-a-kind artist who blends her expertise in the culinary arts with her background in sculpture and love of design. this spring, marcella was named one of the top 63 pastry pros in the country by martha stewart weddings!

here is a little q+a with marcella:

what do you do?
I am a custom cake designer.  

what makes what you do unique?
I think my design sensibility and innovative approach make my cakes unique.  

what has precious helped you do?
We share an aesthetic sensibility that makes conversations easy. Precious has helped me understand the concept of brand management. Crystallizing ideas into reality is a constant an ongoing challenge for every small business owner. Precious' logo for me was just the beginning of my brand and I expect that logo to grow with the business.

what does the future hold?
I'm working on a plan to expand my business to include a brick and mortar shop that makes custom wedding cakes and special occasion cakes and desserts, sells small baking wares for professionals and home bakers and decorators, and a workshop space that brings in local and national sugar artists for one or two day seminars.  We will be the west coast hub for specialized baking tools, classes, information, and inspiration for everyone who creates and/or eats sweets for special occasions.

to learn more about marcella and her gorgeous cakes, visit her website or follow her on facebook and twitter. also you can watch her video portrait produced by the talented team at cineastas, below!

we will be back next month with another client we love. thanks for reading!